Why create a visual identity?

A good communication strategy is necessary for a company to attract the attention of potential customers. It must also aim at building customer loyalty. It is difficult to find a more effective way to achieve these objectives than a visual identity. In the perspective of showing you its usefulness, we will answer the question: “why create it? ».

What is a visual identity?

In a company, it contains all the visual elements that enable it to be recognized and differentiated from others, to be visible, to attract prospects and to establish its reliability and popularity in relation to competitors’ brands and among its customers. It is unique and original.

The elements that make it up are :

  • The logo, the heart of the brand transcription;
  • The colors corresponding to the color code of the sector of activity;
  • The fonts also respond to specific identification codes;
  • Shapes and signs designed to set the tone for quick recognition;
  • Layout, margins and placement, which must be consistent and uniform;
  • And key visuals, illustrations that define the brand.

What’s the point?

It is necessary for your company first of all to be recognizable and identified at a glance via your graphic charter. It also conveys your image and your values, because it is these elements that our mind unconsciously associates with different values, business sectors and quality ranges.

This is what your customers see first: it is a guarantee of quality. With well-thought-out and well-designed graphic elements, your business will instantly be assimilated to a serious and reliable company. It will reinforce your positioning and your notoriety. It differentiates you from others and allows you to save money on your graphic creations.

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How to create it?

For it to be effective, the watchwords are: meaning, coherence, simplicity, purity and difference. Its objective is to give a face, a personality, a history and values to your company. This is not done lightly, but requires careful consideration. The first step is to carefully analyze your needs: an attractive, durable and reliable identity. Once these needs are well defined, you can move on to the implementation of your marketing strategy.

As for the design, you need to choose a simple and effective logo that can be adapted to any communication medium. The graphic charter must allow to keep a coherence between the various communication supports used. Finally, the application that must be adapted to all the diffusion supports such as stationery, web supports, printed communication supports and even the packaging and dressing of your vehicles.

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Where to make it appear?

She’s got to be everywhere as long as she can be.

  • On visual communication media: business cards, flyers, letterheads, envelopes, envelopes, leaflets, brochures, folders, stickers, sales brochures, shop fronts, vehicle wraps, etc.
  • On communication media in the media: newspapers, books, radio, television, magazines, cinema, magazines, advertising media (pens, lighters, bags, placemats, pizza boxes, etc.).
  • On communication media on the Internet: websites, social networks, blogs, mobile websites, forums, e-commerce sites, e-mailing, signatures, natural referencing, paid referencing, etc.


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